Never lost again : the Google mapping revolution that sparked new industries and augmented our reality
(Book)
Author
Published
New York, NY : HarperBusiness, [2018].
Edition
First edition.
ISBN
9780062673046, 0062673041
Physical Desc
xvi, 347 pages ; 24 cm
Appears on list
Status
Copies
Location | Call Number | Status |
---|---|---|
Cambridge - Adult | 338.7615 Kilday | On Shelf |
Concord - Adult | 338.7615 Kilday | On Shelf |
Needham - Adult | 338.76 KIL | On Shelf |
Newton - Adult | 338.761 K55N 2018 | On Shelf |
Norwood - Adult | 338.761 Kilday | On Shelf |
More Details
Published
New York, NY : HarperBusiness, [2018].
Format
Book
Edition
First edition.
Language
English
ISBN
9780062673046, 0062673041
Notes
Description
"Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map."--Amazon.com.
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Citations
APA Citation, 7th Edition (style guide)
Kilday, B. (2018). Never lost again: the Google mapping revolution that sparked new industries and augmented our reality (First edition.). HarperBusiness.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kilday, Bill. 2018. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality. HarperBusiness.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kilday, Bill. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality HarperBusiness, 2018.
MLA Citation, 9th Edition (style guide)Kilday, Bill. Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality First edition., HarperBusiness, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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