"Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices...

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials...

"It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today--the typeface of modern design--more so even...

Organized so as to encourage creativity, serendipitous discovery, and inspiration, Layout Look Book 2 is an essential guide to layout design for both amateur and professional designers. The book includes techniques that can be used to enhance any layout, as well as insights into the factors that helped make each layout an effective piece. The styles covered in the volume range from traditional to cutting edge, and will enable any designer to become...

"In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many medium options, designers need to evaluate the best formats to convey an editorial vision....

Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....

"Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms-especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth...

The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Compiled and written by a global team of experts, this book is international in its scope, celebrating the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera...

“Typography, Referenced” is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: -Thousands of illustrated examples of contemporary usage in design -Historical developments from Greek lapidary letters to the movie Helvetica -Landmark designs turning single letters into typefaces -Definitions of essential type-specific...