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Author
Language
English
Formats
Description
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates...
Author
Publisher
Hot Books
Pub. Date
[2016]
Language
English
Description
"Hedges offers his unvarnished views on topics rarely aired by the corporate media, including the hopeless corruption of our political system and the urgent need for a third-party rebellion; the difficulty of challenging the prevailing story lines of the Washington elite and the Israeli government; the disturbing parallels between current US conditions and the collapse of Balkans society into fascist violence during the 1990s; the criminalization...
Author
Publisher
Routledge, Taylor & Francis Group
Pub. Date
2015.
Language
English
Description
"This book establishes a profile of virtue in professional media practice by examining the experiences, perspectives, moral stances and demographic data of two dozen selected exemplars in journalism and public relations. It is based on both extensive personal "life story" interviews conducted with the exemplars between April 2010 and September 2012, and also survey data that assessed the exemplars' personality traits, ethical ideologies, moral reasoning...
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