Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.

"The Hamilton Wood Type Museum in Two Rivers, Wisconsin personifies cultural preservation, rural re-birth and the lineage of American graphic design. At Hamilton, international artisans meet retired craftsmen and together navigate the convergence of modern design and traditional technique. But the Museum's future is unclear. What is the responsibility of artists and historians to preserve a dying craft? How can rural towns survive in a shifting industrial...