Part 1. A cultural studies approach to media: theory : Cultural studies, multiculturalism, and media culture / Douglas Kellner -- The state of media ownership and media markets: competition or concentration and why should we care? Dwayne Winseck -- The meaning of memory: family, class, and ethnicity in early network television programs / George Lipsitz -- Hegemony / James Lull -- Extreme makeover: home edition: an American fairy tale / Gareth Palmer ; Women read the romance: the interaction of text and context / Janice Radway -- Star trek rerun, rewritten: fan writing as textual poaching / Henry Jenkins III -- Part 2. Representations of gender, race, and class : Hetero Barbie? / Mary F. Rogers -- Sex and the city: Carrie Bradshaw's queer post feminism / Jane Gerhard -- The whites of their eyes: racist ideologies and the media / Stuart Hall -- Pornographic eroticism and sexual grotesquerie in representations of African American sportswomen / James McKay and Helen Johnson -- What does race have to do with Ugly Betty?: an analysis of privilege and postracial(?) representation on a television sitcom / Jennifer Esposito -- Ralph, Fred, Archie, Home, and the King of Queens: why television keeps re-creating the male working class buffoon / Richard Butsch -- Part 3. Reading media texts critically : Television's "new" feminism: prime-time representations of women and victimization / Lisa M. Cuklanz and Sujata Moorti -- Mother of the year: Kathy Hilton, Lynne Spears, Dina Lohan, and bad celebrity motherhood / Shelley Cobb -- More than baby mamas: Black mothers and hip-hop feminism / Marlo David Azikwe -- Political culture jamming: the dissident humor of The daily show with Jon Stewart / Jamie Warner -- Educating The Simpsons: teaching queer representations in contemporary visual media / Gilad Padva -- "Sexy like a girl and horny like a boy": contemporary gay "Western" narratives about gay Asian men / Chong-suk Han -- When in Rome: heterosexism, homophobia, and sports talk radio / David Nylund -- Disability, gender, and difference on The Sopranos / Kathleen LeBesco --
Part 4. Advertising and consumer culture : Image-based culture: advertising and popular culture / Sut Jhally -- The new politics of consumption: why Americans want so much more than they need / Juliet Schor -- Reaching African American consumers: African American shopping behavior / Barbara Mueller -- Inventing the Cosmo girl: class identity and girl-style American dreams / Laurie Ouellette -- Sex, lies, and advertising / Gloria Steinem -- Unraveling the knot: political economy and cultural hegemony in wedding media / Erika Engstrom -- Supersexualize me!: advertising and the "midriffs" / Rosalind Gill -- Advertising and the construction of violent white masculinity: from BMWs to Bud Light / Jackson Katz -- Part 5. Representing sexualities : White man's burden: Gonzo pornography and the construction of Black masculinity / Gail Dines -- No money shot?: commerce, pornography, and new sex taste cultures / Feona Attwood -- "That's so fun": selling pornography for men to women in The girls next door / Karen Boyle -- One night in Paris (Hilton): wealth, celebrity, and the politics of humiliation / Thomas Fahy -- The pornography of everyday life / Jane Caputi -- "There are bitches and hoes" / Tricia Rose -- Three faces of Eva: perpetuation of the hot-Latina stereotype in Desperate housewives / Debra Merskin -- The limitations of the discourse of norms: gay visibility and degrees of transgression / Jay Clarkson -- "This is way we live and love!": feeding on and still hungering for lesbian representation in The L word / Marnie Pratt -- Part 6. Growing up with contemporary media : The future of childhood in the global television market / Dafna Lemish -- From Tony the Tiger to Slime time live: the content of commercial images in children's advertising / Juliet B. Schor -- La princesa plastic: hegemonic and oppositional representations of Latinidad in Hispanic Barbie / Karen Goldman -- Monarchs, monsters, and multiculturalism: Disney's menu for global hierarchy / Lee Artz -- Constructing the "new ethnicities": media, sexuality, and diaspora identity in the lives of South Asian immigrant girls / Meenakshi Gigi Durham -- HIV on TV: conversations with young gay men / Kathleen P. Farrell -- Why youth (heart) social network sites: the role of networked publics in teenage social life / danah boyd -- Born to be wired / Kathryn C. Montgomery -- Video games and machine dreams of domination / John Sanbonmatsu -- Strategic simulations and our past: the bias of computer games in the presentation of history / Kevin Schut -- "You play like a girl": cross-gender competition and the uneven playing field / Elena Bertozzi --
Part 7. Is TV for real? : Marketing "reality" to the world: Survivor, post-Fordism, and reality television / Chris Jordan
The political economy of Amateurism / Andrew Ross
Critiquing reality-based televisual Black fatherhood: A critical analysis of Run's house and Snoop Dogg's Father hood / Debra C. Smith
Disciplining the housewife in Desperate housewives and domestic reality television / Sharon Sharp
"Take responsibility for yourself": Judge Judy and the neoliberal citizen / Laurie Ouellette
The anxieties of the enterprising self and the limits of mind cure in the age of Oprah / Janice Peck
Television and the domestication of cosmetic surgery / Sue Tait
"Tyra Banks is fat": reading (post-) racism and (post-) feminism in the new millennium / Ralina L. Joseph
Resisting, reiterating, and dancing through: the swinging closet doors of Ellen DeGeneres's televised personalities / Candace Moore
Part 8. Interactivity, virtual community, and fandom : Pop cosmopolitanism: mapping cultural flows in an age of convergence /Henry Jenkins III
Reading the romance of fan cultural production: music videos of a television lesbian couple / Eve Ng
"Don't hate the player, hate the game": the racialization of labor in World of warcraft / Lisa Nakamura
Sex lives in Second life / Robert Alan Brookey and Kristopher L. Cannon
From smart fan to backyard wrestler: performance, context, and aesthetic violence / Lawrence B. McBride and S. Elizabeth Bird
Accidental activists: fan activism in the soap opera community / Melissa C. Scardaville
Insiders-outsiders: Dr. Laura and the context for cultural authority in LGBT media activism / Vincent Doyle.