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Brand Marketing: Why We Eat Drink & Wear Brand Names
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
Status
More Details
Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by Marcom Projects in 2000.
Description
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA)
System Details
Mode of access: World Wide Web.
Description
Loading Description...
Citations
APA Citation, 7th Edition (style guide)
(2015). Brand Marketing: Why We Eat Drink & Wear Brand Names . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Brand Marketing: Why We Eat Drink & Wear Brand Names. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Brand Marketing: Why We Eat Drink & Wear Brand Names Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Brand Marketing: Why We Eat Drink & Wear Brand Names Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
d319f0d7-d2aa-32b6-3a4f-6971ca7955d1-und
Grouping Information
| Grouped Work ID | d319f0d7-d2aa-32b6-3a4f-6971ca7955d1-und |
|---|---|
| Full title | brand marketing why we eat drink and wear brand names |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-11-27 13:47:23PM |
| Last Indexed | 2024-05-21 02:26:58AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Mar 6, 2024 |
| Last Used | May 15, 2024 |
Marc Record
| First Detected | Jul 18, 2023 10:18:06 AM |
|---|---|
| Last File Modification Time | Nov 15, 2023 11:12:43 AM |
MARC Record
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| 003 | CaSfKAN | ||
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| 007 | cr una---unuuu | ||
| 008 | 150908p20152000cau018 o vlund d | ||
| 028 | 5 | 2 | |a 1055013|b Kanopy |
| 035 | |a (OCoLC)945754324 | ||
| 040 | |a VDU|b eng|c VDU | ||
| 245 | 0 | 0 | |a Brand Marketing: Why We Eat Drink & Wear Brand Names |
| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2015. | |
| 300 | |a 1 online resource (streaming video file) | ||
| 306 | |a Duration: 19 minutes | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Title from title frames. | ||
| 500 | |a In Process Record. | ||
| 518 | |a Originally produced by Marcom Projects in 2000. | ||
| 520 | |a Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA) | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 653 | |a Marketing; Advertising and PR | ||
| 710 | 2 | |a Kanopy (Firm) | |
| 856 | 4 | 0 | |u https://cambridgema.kanopy.com/node/55014|z A Kanopy streaming video |
| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/55014/external-image |
