The power of habit: why we do what we do in life and business

Prologue: The habit cure

Part one. The habits of individuals. The habit loop: how habits work

The craving brain: how to create new habits

The golden rule of habit change: why transformation occurs

Part two. The habits of successful organizations. Keystone habits, or the ballad of Paul O'Neill: which habits matter most

Starbucks and the habit of success: when willpower becomes automatic

The power of a crisis: how leaders create habits through accident and design

How Target knows what you want before you do: when companies predict (and manipulate) habits

Part three. The habits of societies. Saddleback Church and the Montgomery Bus Boycott: how movements happen

The neurology of free will: are we responsible for our habits?

Afterword: Some things learned about weight loss, smoking, procrastination, and teaching

Appendix: A reader's guide to using these ideas.